AROUND THE WORLD IN THREE STAGES WITH MULTIFRESH® AND MYA

30 settembre 2013

Irinox has presented a preview of the new touch screen interface MyA for MultiFresh® to its main distributors throughout the world.

Three encounters and three continents in three weeks allowed us to reach the over 90 countries in which the Irinox brand has been on the scene for more than 20 years.

For European and Italian Irinox dealers the venue was the Turkish capital Istanbul, the only metropolis in the world that saddles two continents, the ancient Constantinople, capital of one of the biggest empires in history, and a cultural crossroads.

Florianopolis in Brazil hosted Irinox dealers from Central and South America.  This city is known as the Brazilian capital for quality of living and the highest rate of human development.

The capital of Malaysia, Kuala Lumpur, was the gathering place for the dealers of Asia and Oceania.  This is the biggest city in the Malaysian federation, and boasts the Petronas Twin Towers, two identical towers soaring 452 metres, one of the most imposing human engineering feats in the world.

Three stages to launch MyA, in which the complete Irinox team – Management, Area Managers, Irinox Chefs and Technical Department – illustrated this exciting latest MultiFresh® product, pointing out its functionality, technical features, food tests and new marketing instruments to assist the sales network in its daily commitment to proposing the best chilling technology in the food industry.

The meetings were days dedicated to exploring the latest Irinox innovation, alternating with guided tours to see the splendid locations involved and meals in the most exclusive local restaurants to further reinforce the close link between Irinox and its dealers, who contributed to making these occasions unforgettable experiences. 

VIDEO CONVENTION IRINOX ISTANBUL 2013